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 Press Room

Branding Partnership with Kenya Airways to Raise Magical Kenya Brand Visibility
Author: Imelda Ndomo
Date: 4 Jul 16

Wednesday, 29th June, Nairobi:

Tourism Cabinet Secretary Najib Balala led tourism stakeholders at the unveiling of Kenya Airways Dreamliner, B-787 christened ‘Magical Kenya'. The simple marking is expected to be scaled up to the Magical Kenya logo, pending branding partnership discussions underway. The envisioned branding partnership between Kenya Airways and Kenya Tourism Board would include ‘Magical Kenya' branding of Kenya Airways offices around the world to increase the brand visibility.  

Improved air access in terms of increased flights/seats and lower cost is one of interventions needed to facilitate the tourism sector short term goal of 3 million visitors annually. In this light, the industry welcomes the latest route addition by Kenya Airways, connecting Nairobi and Cape Town through Livingstone Zambia with three weekly flights on Wednesday, Friday and Sunday, as from July 2016. From its hub at Jomo Kenyatta International Airport (JKIA), KQ serves approximately 51 destinations in Africa, Asia and Europe, and plays an immense role in Nairobi's position as the gateway to the region.

Ultimately, the industry calls on government to grant pending license applications by airlines applying to fly Kenyan routes and who meet regulatory requirements.

There


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