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 Press Room

Date: 10 Mar 17


Kenya is represented by 40 trade operators at the ongoing ITB travel show in Berlin    

ITB Berlin is one of the largest travel trade fairs in the world and gives great opportunity to showcase tourism products and services to hosted buyers and visitors from across the world. 

Speaking at the International Hotel Investment Forum (IHIF) within the auspices of ITB, Tourism CS Hon. Balala outlined the following:

      Kenya’s growing competitive edge in tourism business is attributable to product diversification, value for money, enhanced infrastructure, all- round conducive weather and the warmth of the Kenyan people.

   Kenya is making efforts to lower the cost of doing business through extensive business regulatory reforms intended to reduce the number of licensing requirements and to make the licensing regimes more transparent and focused on legitimate regulatory purposes.

    Tourism contributes 12% of Kenya’s GDP, and stimulates several other interlinked economic sectors including agriculture, manufacturing, finance, transport, communication and SMEs and accounts for 9% of the country’s total formal employment.

     Tourism is the 3rd largest contributor to our foreign exchange earnings after agriculture (tea, coffee, and horticulture) and diaspora remittances.

   Kenya’s Vision 2030 aims at making Kenya one of the top ten long-haul tourist destinations globally. Attaining this status will definitely involve addressing constraints facing the sector and implementing strategic projects to improve the quality and breadth of Kenya’s tourist offerings. Further, attention will also be paid to creating an environment where tourists spend more per visit.

   Tourism has potential of creating more jobs for our citizens (for every 10 visitors, 1 job is created), earning the government more tax revenue (currently about Ksh94Billion), aids in conservation of our wildlife, flora and marine – through proceeds from visits to parks and game reserves, promoting peace and tolerance through interaction the between the visitors and the locals, and reducing crime and radicalization of youths by engaging them in productive activities.

     To attract both local and foreign investors in the tourism sector and tap the existing investment opportunities, the Government of Kenya provides both fiscal and non-fiscal incentives.

The Government is also undertaking various promotional activities: 

     Image building to promote the country as an investment destination by having national and county branding mechanisms.

     Investor servicing or facilitation to help solve problems faced by existing and potential investors

     Project profiling – profiling investor ready investment opportunities 

     Targeting or investment generation by actively seeking out investors based on national development plans

     The country is currently developing a National Investment Policy to guide both incoming and existing investors.

     Setting up a One Stop Center for investors to reduce the procedures and cost for investments in a bid to improve the investment environment.

Other General News Highlights
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»10 Dec 18Call for Expression of Interest to Attend WTM Africa, 10th – 12th April 2019
»12 Nov 18KTF Welcomes Nairobi - New York Direct, Non-stop Flights Commenced October 28th by Kenya Airways
»12 Nov 18Visit us at Stand No. AF655, World Travel Market, 5th - 7th November 2018
»13 Nov 17Press Release on Current Disease Outbreaks Outside Kenya by the Director of Medical Services
»2 Aug 17Mohammed Hersi Elected New Chairman of KTF at 2017 Annual General Meeting (AGM)
»24 May 17Tourism & Hospitality Skills Development
»26 Apr 17Kenya's New Convention Bureau Set To Launch By Mid Year
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»28 Feb 17East Africa Tourism Portal Goes Live
»18 Jan 17Phase II of KTF's Tourism Economic Research Approved
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»12 Oct 16Announcing the Shortlist for Kenya Eco Warrior Awards
»15 Sep 16New Consumer Ad Campaign by KTB this October
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»12 Aug 16Strengthening KTF Institutional Capacity
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»4 Jul 16Branding Partnership with Kenya Airways to Raise Magical Kenya Brand Visibility
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»13 Jun 16The Ministerial Roundtable on Tourism, 14th April
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»12 Jan 16Overview of arrivals data released by KTB for the period January - November 2015:
»12 Jan 16Events Calendar
»4 Sep 15UNWTO Demonstrates Confidence in Kenya, and in Particular, Mombasa, as a Safe Tourist Destination
»20 Aug 15'Why I Love Kenya' Campaign Update
»18 Apr 15KTB in Global Advertising Campaign to Woo Back Tourists
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»18 Mar 15KTF & Utalii College Sign Agreement to Provide Tourism Security Training
»17 Mar 15UK High Commissioner Dr. Turner Visits the KTF Stand at the Inaugural Africa Travel Show
»25 Feb 15Kenya Wild Fest 2015
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»30 Sep 14World tourism day/Kenya Tourism Week
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