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 Press Room

Author: Imelda Ndomo
Date: 8 Jan 20


In line with the Kenya Tourism Federation (KTF) stated mission - To promote a sustainable tourism sector through effective representation of private sector industry stakeholders' interests - we are currently engaged in a campaign - Plastics Free EA Coast Initiative -aimed to promote the participation of our membership, the private sector in tourism in Kenya, in eradicating the problem of plastic waste and promote consumer behavior change to embrace responsible alternatives to single use plastics.

Massive amounts of plastic waste amongst other pollutants find their way into our land and aquatic ecosystems annually, resulting to pollution, destruction of life and degradation of the environment.

This puts at stake the future of the tourism industry, being one of the foremost economic sectors in Kenya and largely dependent upon the responsible use and conservation of our natural environment for sustainability.

In light of the foregoing, Kenya Tourism Federation, the apex body of the tourism private sector in Kenya, through the Environment committee is working closely with tourism private stakeholders and civil society champions such as the UNEP to position tourism along a more sustainable path.

One of the foremost trends in the global travel marketplace is the growing demand for sustainable tourism and travel - tourism that minimizes environmental and cultural footprint through emphasis on sustainable utilization and conservation of resources.

This will only gain further momentum as the world becomes and more aware and mobilizes greater response measures to mitigate the threats of environmental degradation and climate change.

In this regard, sustainable tourism is no longer an ethical matter but also a tool for business competitiveness and opportunity. As such, this campaign is set to resonate with the industry stakeholders.

Plastics Free East Africa Coast Initiative:

The recently launched ‘Plastics Free EA Coast' aims to amplify sustainable tourism practice across Kenya through phased elimination of single use plastics in the industry and providing participating businesses with information and knowledge support to ensure their success in the endeavour.

The campaign was established as part of the ‘Flip Flopi' boat initiative, supported by the UNEP. The Flip Flopi boat, made entirely from recycled material, sailed from Lamu to Diani with a stop at Mombasa; with sensitization events at each stop to educate local communities and various local industries about the problem of plastic waste.

KTF environment committee, hosted by Ecotourism Kenya, mobilized the tourism trade at the Coast to take up the pledge to ‘eliminate single use plastics' from their operations. 

During the event in Mombasa, Environment and Forestry Cabinet Secretary Mr. Keriako Tobiko was represented by principal secretary, Mr. Ali Noor who noted that this is an important initiative for awareness creation about the plastics problem and building towards consumer behavior change. He also noted collective effort between the three arms of government as amongst measures required to effectively address the problem.


This stakeholder driven campaign has been a resounding success and we are currently looking to replicate it in all the regions across the country. Currently, there are 18 members of tourism trade at the Coast who have signed on to the pledge, that is:

  1. Serena Beach Resort & Spa
  2. Diani Reef Beach Resort Hotel & Spa
  3. Afro Chic Diani
  4. The Sands at Nomad
  5. Baobab Beach Resort and Spa
  6. Medina Palms
  7. Turtle Bay Beach Club
  8. Severin Sea Lodge
  9. Tamarind Mombasa
  10. Lantana Galu Beach Resort
  11. Kenya Bay Beach Hotel
  12. Sarova Whitesands Beach Resort and Spa
  13. Liwa Beach Club
  14. The Sands at Chale Island
  15. Leisure Lodge Beach Resort & Spa
  16. Swahili Beach Resort
  17. Distant Relatives Eco-lodge and Backpackers
  18. PrideInn Paradise Beach Hotel Convention Centre & Spa ‎


To participate, please get in touch with the secretariat, KTF environment committee through cc


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