Kenya Tourism Federation has eight active private sector bodies representing the associations of Tour Operators, Hotelkeepers and Caterers, Travel Agents, Air Operators, Mombasa & Coast Tourism, The Pubs Entertainment and Restaurants Association of Kenya, Ecotourism Kenya and Kenya Professional Safari Guides Association. Whereas each association worked very hard on their own, the ability to effectively address the entire industry’s concerns was limited, as the priority needs of one association’s membership are quite different from those of another. This situation led to the birth of the Kenya Tourism Federation (KTF), with the primary objective of uniting the eight associations under one umbrella